Hack the Moon
Publiq – 2019
Creative Direction
Identity Design
Campaign Design
Publiq – 2019
Creative Direction
Identity Design
Campaign Design
For the 50th anniversary of Apollo 11, I collaborated with Publiq, Sugar Films and Draper to create a year-long public service campaign to celebrate the engineers behind the mission and inspire the next generation.
The multi-channel campaign included 50 pieces of unique social media content featuring Draper's library of never-before-seen archival footage and partnerships with key STEM influencers. The campaign identity also inspired an interactive online experience and a physical exhibition at Draper's headquarters in Cambridge, MA.
Design: Me, Ricardo Beltran
Strategy: Sophie Dewani, Katherine Lee
Content Strategy: Leigh Silver
Project Management: Maya Bacon, Ashley Strang
hackthemoon.com
The multi-channel campaign included 50 pieces of unique social media content featuring Draper's library of never-before-seen archival footage and partnerships with key STEM influencers. The campaign identity also inspired an interactive online experience and a physical exhibition at Draper's headquarters in Cambridge, MA.
Design: Me, Ricardo Beltran
Strategy: Sophie Dewani, Katherine Lee
Content Strategy: Leigh Silver
Project Management: Maya Bacon, Ashley Strang
hackthemoon.com
