CVS ExtraCare
Siegle+Gale – 2016
Siegle+Gale – 2016
I worked with CVS to revamp their popular loyalty program to align with their new enterprise identity, excite their customer base, and better communicate the benefits of the program.
We updated the primary mark, typography, and photography style, and added an expressive badge system to represent the program's specific features.
We updated the primary mark, typography, and photography style, and added an expressive badge system to represent the program's specific features.
