Aperian
Emotive – 2023
Creative Direction
Identity Design
Brand Campaign Design
Emotive – 2023
Creative Direction
Identity Design
Brand Campaign Design
I collaborated with Emotive Brand to develop a new identity for Aperian — a product-led, data-driven company that pioneered the understanding and measurement of the value of culturally diverse teams.
The meaning behind the name “Aperian”—derived from the latin word “aperire” which translates to “to open” or to “provide access to”—inspires a logo design that becomes a flexible window into their clients’ journey.
The meaning behind the name “Aperian”—derived from the latin word “aperire” which translates to “to open” or to “provide access to”—inspires a logo design that becomes a flexible window into their clients’ journey.
